Your brand. Our passion.

We have spent the last 30 years building powerful partnerships with some of the world's leading brands. With specialist knowledge in everything from strategic direction to product education to the distributor's sales and merchandising team, we will provide you with all you need to make your product an international success.

Flexible and adaptable

Cedar can rejuvenate neglected businesses through auditing your current distribution network or identifying new market opportunities in different geographies. We are able to build upon existing brand successes or redefine brand positionings that have failed.

Network your way to success

We have a network of quality distributors across the Middle East, Africa and Asia ready to help develop your business. We will monitor the performance of these distributors and take remedial action where necessary.